Discovery Map Charts a Course to Franchise Success for Veterans

Discovery Map International, Inc., the leading provider of curated guides to top tourist attractions, cities and towns throughout North America, recently announced a veteran’s discount program for new franchise owners. 

Under Discovery Map’s new program, U.S. military veterans would receive a 20 percent discount off the $25,000 franchise fee to start a new Discovery Map or buy an existing location. That discount represents a $5,000 value ($20,000 for a veteran to own a franchise).

“Our veterans have done a great service for our country. At Discovery Map, we believe our debt of gratitude goes beyond thank you to providing an opportunity for returning vets,” said Peter Hans, president of Discovery Map International, Inc. “Our franchise opportunity is something that could be of interest to many vets who are looking for pretty much a turnkey business where you can create your own schedule, even work seasonally, if you choose.”

Discovery Map has more than 130 maps across the U.S. and Canada. It is the charge of franchise owner to sell advertising space on the map and the online version of the map, available at discoverymap.com. The typical franchise owner will publish a printed map once or twice per year, depending on the initial print run and the popularity of the map.

Discovery Map franchise owners come from many walks of life. Some are corporate refugees or semi-retired individuals looking to build a business and fund their full retirement. Others include recent college grads, as well as mothers (and fathers) looking to build a business with hours around the kids’ school schedules. With the advent of the veteran’s program, Discovery Maps are hoping to attract veterans as well. 

“Discovery Map is truly a unique and appealing franchise opportunity. It’s not a 9-to-5 gig and you don’t necessarily have to work 12 months a year to run a successful franchise. You just have to be willing to work hard when you work,” said Hans. 

Forbes Magazine recently named Discovery Map® one of the top 10 franchises to buy with an initial investment under $150,000. In 2018, it won the Top 50 Franchisee Satisfaction Award based on a survey conducted by FranchiseBusinessReview.