News, Press: Discovery Map® Announces a Notable Expansion

The launch of Discovery Map® of Atlanta – Buckhead marks the company’s first foray into a Top 10 urban market.

This new edition is locally owned and operated by Atlanta resident Al Jackson. Jackson brings extensive marketing experience, including prior ownership of a Buckhead-based marketing agency, to his new role as Discovery Map® publisher.

“Discovery Maps fill a unique niche for travelers,” explains Peter Hans, CEO of Discovery Map International. “Our maps offer a visual, curated guide that goes beyond the impersonal results of an online search. We’re excited to bring this valuable resource to the bustling Atlanta market, starting with the iconic Buckhead neighborhood.”

Discovery Map® of Atlanta – Buckhead highlights the area’s vibrant shopping, dining, and entertainment options, making it an essential companion for the millions of annual visitors to Buckhead. The map also creates a significant promotional platform for local businesses seeking to tap into this vast tourist market.

“Vermont businesses often think of expansion in terms of neighboring states,” says Hans. “However, Discovery Map International’s existing presence in popular Georgia destinations like Savannah and Tybee Island, along with our 130+ maps across North America, demonstrates our commitment to helping our franchisees find success in diverse markets.  The launch of the Atlanta-Buckhead edition further expands upon this strategy and showcases the adaptability of our franchise model to a wide variety of locations.”

About Discovery Map®

Discovery Map International, named a top-5 franchise to buy under $150,000 by Forbes Magazine, is the country’s leading provider of hand-drawn, curated guides to top tourist destinations throughout North America. The franchise, with an initial fee of $25,000, provides franchisees with a proven model and the iconic Discovery Map product –  loved by travelers for its informative and visually appealing guide to dining, attractions, businesses, cultural experiences, and more. Discovery Maps can be found in local hotels, restaurants, shops, visitor centers, and online at

Headquartered in Waitsfield, VT, Discovery Map International offers a unique, established franchise opportunity in the travel and tourism industry.  For more information, visit or to explore the franchise opportunity, visit